As South Africans, we live in one of the sunniest countries in the world, a privilege we love, but one that comes with measurable risk. Our UV index regularly reaches “extreme” levels in summer, and with skin cancer among one of the most commonly diagnosed cancers in the country, the need for a smarter, evidence-based approach to sun care has never been more urgent.
At SKIN functional, we call this approach SKINtelligence™: empowering consumers with accurate, transparent, scientifically-grounded information so they can make informed skin decisions, not fear-based ones.
The conversation around sun care is shifting globally, and South Africa is no exception. Consumers are no longer satisfied with “apply SPF and hope for the best.” They’re questioning ingredients, demanding multi-functional protection, and wanting formulas that fit seamlessly into real life. This is where functional sun care becomes essential.
The New Sun Care Conversation: Beyond Just SPF
For years, sun protection was centred around one number: SPF. Today, the science and the conversation have evolved.
Here’s what South Africans are talking about right now:
- Is mineral better than chemical? The truth is: the best sunscreen is the one you will use consistently. Both filters have their place, and both offer proven protection. But what consumers actually need is clarity around safety, stability, and suitability for their skin types.
- Do we need protection against blue light and environmental stress? Yes, and not because of hype. High-energy visible light can contribute to pigmentation concerns, especially in higher Fitzpatrick types, which make up the majority of South Africans.
- Can sun care work with my skincare routine? People don’t want a final step; they want a functional step. Something that enhances their skin goals while protecting it.
These are the exact questions that guided the development of the SUN Functional range. The range focuses on protection with purpose.
Why Functional Sun Care Matters More in South Africa
- We have a unique pigmentation landscape. Hyperpigmentation is one of the top skincare concerns in the country. Sun exposure, even a few minutes a day, is the biggest trigger.
- We experience some of the world’s highest UV levels. This accelerates ageing, inflammation, DNA damage, and increases skin cancer risk.
- We spend more time outdoors. Socially, culturally, and seasonally, South Africans are outdoor-centric. Daily use of sunscreen is not optional; it’s essential.
By Shannon Dougall, Founder, SKIN functional
