Growing up in the heart of Nigeria, I have watched the country’s cinematic evolution take on a vibrancy that is too strong to diminish. Over the past few decades, the landscape of storytelling and cultural expression has changed from comfortably familiar to strangely familiar, both of which sizzle the senses of a typical Nollywood lover.
From following its modest beginnings in the early 1990s—the era of VHS and videocassettes—I have been shifted into the realm of watching Nollywood burgeon into an invincible industry. I have, with the starry-eyed pride of a student watching their favourite teacher in a class, seen Nollywood captivate audiences not just within Nigeria, but also beyond it and across the globe. Rich narratives, dynamic characters, and significant growth in film technology characterise this artistic phenomenon. The stories told and the vessels through which they are told all weave together threads of tradition and modernity that reflect the complexities of Nigerian life. I have a personal aphorism about this that says, “If the lives of Nigerians in a Nigerian movie are portrayed as noisy, it is because, in real life, the lives of Nigerians are actually noisy.”
Today, Nollywood stands as a testament to resilience and creativity. Each milestone tells of how the industry has been and is being propelled forward by a blend of seasoned veterans, fresh talent, and dedicated professionals working tirelessly behind the scenes. In this piece, as we examine the very heart of Nollywood as we knew, and know it, we shall uncover, not just its past but also its promising future, a future that continues to inspire and innovate.
The Nollywood Veterans: Enduring Legacies
In the forest of Nollywood, the names Olu Jacobs, Joke Silva, and Pete Edochie resound like drumbeats. These pioneers are not mere actors, they are the architects of a vibrant cultural movement. Olu Jacobs, with his commanding presence and profound dedication, had once graced the screen, for decades, setting himself as a portal to evince the nuanced realities of Nigerian life in history. J
Joke Silva, a luminary of both stage and screen, has always championed the importance of storytelling that transcends mere entertainment. She is famous also for insisting that each role she plays carries the weight of cultural representation, no matter how subtle.
And Pete Edochie, who is known for his iconic sagely roles and profound proverbs, has become a symbol of wisdom and authority in the industry. He is known for sharing anecdotes from his personal and professional lives, anecdotes that sharpen into insights for generations of new, aspiring and even existing actors.
I remember now a conversation with Olu Jacobs years ago, where he reflected on his journey and said: “Acting is not just about portraying characters; it’s about breathing life into stories that need to be told.” Joke Silva echoed this sentiment saying, “Every film is a mirror; it reflects who we are as a people and what we aspire to be.”
Their words are touchstones, a priceless reminder to always consider and respect the enduring legacy left by those who have paved the way and inspired countless others to follow in their footsteps.
While remembering these halcyon days of Nollywood, one must also celebrate the impact and legacy of thespians like Pa Adebayo Faleti, Kola Olaiya and Adeyemi Josiah Afolayan (also known as “Ade Love”), some of the pioneers of filmmaking, who extended their vision to laudable veterans like Tunde Kelani, another powerhouse of Indigenous storytelling.
New Faces: Emerging Talent
It has often been said that the sun has begun to set on the seasoned stars of Nollywood, that we barely see them around anymore, and that a new generation has risen with a fresh perspective and an unparalleled passion. But I don’t believe these new faces have completely eroded the old because even actors like Ngozi Ezeonu, Bukky Wright, Tina Mba, Ebele Okaro, Sola Sobowale and Patience Ozokwor are still very much in new productions.
Still, one can’t help but be dazzled by this new crop of acting professionals. Actors like Timini Egbuson, Rahama Sadau, Uzoamaka Aniunoh, Bolaji Ogunmola, Uche Montana, Maryam Booth, Uzor Arukwe, Jide Kene Achufusi, Tope Olowoniyan, Ibrahim Suleiman, Efa Iwara, Nancy Isime, Destiny Etiko, Ini Dima-Okojie, Omowunmi Dada, Daniel Etim Effiong, Stan Nze, Uzee Usman, Bisola Aiyeola and Bimbo Ademoye (just to mention a short list) are not just filling roles; they are also redefining what it means to be a Nollywood actor.
Timini’s performances in gripping movies like Breaded Life, Ajosepo, A Tribe Called Judah and Shina exposed, not only his talent but also the depth of storytelling that Nollywood is beginning to embrace. Bisola, with her remarkable range, has captivated audiences and critics alike, especially with her most recent performance in Funke Akindele’s Everybody Loves Jenifa proving that the industry is ripe (again) for nuanced performances. Daniel Etim Effiong, with his charming charisma, embodies the aspirations of a generation eager to tell their own stories.
These actors are still very much in collaborative efforts with contemporary actors from the recent past in Nollywood, like Uche Jombo, Michelle Dede, Segun Arinze, Chioma Chukwuka Akpota, Funke Akindele, Mercy Aigbe, Kehinde Bankole, Faithia Balogun and many more. We have even younger “kids on the block”, like Iremide Adeoye, Genoveva Umeh, Mike Afolarin, Tobi Makinde, Moshood Fattah, Emeka Nwagbaraocha, Olumide Oworu, Tomi Ojo and Chimezie Imo.
Their journey embodies the hope and ambition of a new wave, a movement eager to carve their own niches in the ever-unfolding terrain of Nollywood.
Behind-the-Scenes: Unsung Heroes
While the actors bask in the limelight, it is the behind-the-scenes professionals who are the actual unsung heroes of Nollywood. Directors like Kunle Afolayan and Kemi Adetiba, producers such as Mo Abudu, cinematographers like John Demps and even sound recordists like Pius Fatoke who work tirelessly to capture the essence of each scene are the backbone of the industry. Their vision shapes the aesthetic and narrative weight of Nollywood films and elevates simple storytelling into compelling art.
I have seen works perfected by groundbreaking directors like Adeoluwa Owu (A Tribe Called Judah) and Tunde Olaoye (Everybody Loves Jenifa), Special Effects maestros like Onilogbo Hakeem (Hakeem Effect) for Jagun-Jagun, screenwriters like Jac’Kenneth Opukeme (Battle On Buka Street, Farmer’s Bride, Adire) and Associate Producers like Olayemi Oshodi (Everybody Loves Jenifa). And I have been struck, not just by how excellent these people are at the profession of filmmaking but also by how little celebrated they are.
In candid conversations, these creators share their insights into the magic that happens off-camera. “Filmmaking is a collaborative dance,” explains Afolayan. “Every frame is a story waiting to unfold.” Biodun Stephen, a creator of relatable storylines told simply but deeply (Sista, Momiwa, Roses & Ivy), emphasises the importance of empowering diverse voices within the industry:
It’s not just about making films; it’s about creating opportunities for others to shine.
Biodun Stephen
Their passion and dedication illuminate the unseen efforts that bring stories to life. They remind us that a film is only as strong as the team behind it.
Evolution of Nollywood: Milestones and Trends
Nollywood has undergone a remarkable transformation. We used to have raw, home-video productions of the early days, and now we have the polished cinema experiences of today. The industry has embraced significant milestones, like the emergence of cinema films that have garnered international acclaim, and the rise of streaming platforms like Netflix, Prime and the most recent Circuits TV which has also started broadening its audience. The advent of these streaming services has not only introduced Nollywood to a global stage but has also encouraged filmmakers to employ innovative storytelling techniques because of their increased audience demand.
Current trends portray a growing emphasis on high-quality cinematography, intricate narratives, and international collaborations. In fact, these trends have taken over Nollywood! Nollywood is no longer just a national treasure; it is a global phenomenon, a showy shiny object to flaunt to other filmmakers around the world. As Nigerian filmmakers like Clarence Peters (Inside Life) and Niyi Akinmolayan (Mikolo, Prophetess) experiment with genres and styles, the industry continues to push boundaries, challenging stereotypes and exploring new horizons. The future is bright, and the stories waiting to be told are limitless.
Past Achievements: Celebrating Nollywood’s Successes
A series of astounding achievements have punctuated the journey of Nollywood, and I believe this has solidified its place in the global film landscape. From sweeping accolades at the African Movie Academy Awards (AMAA) to persistent standing ovations at the Toronto International Film Festival (TIFF), Nollywood has proven that it is a force to be reckoned with. Films like Omo Ghetto: The Saga, The Wedding Party, Eyimofe Mami Wata and Lionheart have not only entertained audiences but have also received critical acclaim for the depth and diversity of Nigerian storytelling.
Industry professionals and fans alike celebrate these successes with pride. Producers like Funke Akindele, who is dubbed “The Queen of Nollywood Box Office,” keep holding the fort. Akindele, in fact, has the four highest-grossing movies in West Africa of all time. This is such a leap and challenge for Nollywood.
“Nollywood has come of age,” says a renowned film critic while reflecting on the evolution of the industry. “It’s not just about quantity anymore; it’s about quality, and the world is taking notice.”
As we honour these milestones, we recognise that Nollywood is more than an industry; it is a cultural movement, a gift that keeps giving, inspiring, connecting, and uplifting.
In all of this ever-transforming narrative, Nollywood poses elegantly at the forefront of cinematic innovation, a vibrant piece of cloth woven from the threads of its veterans, emerging talent, and dedicated professionals. We look to the future, watch as the stories of Nigeria’s rich culture, struggles, and triumphs continue to captivate and educate hearts around the world.
Niche Creators: Innovators and Game-Changers
In the sprawling scope of Nollywood, a new wave of creators is emerging—visionaries who are not afraid to challenge conventions and explore uncharted territories within Nollywood. From experimental films that push the boundaries of traditional narratives to the brave exploration of LGBTQ+ stories, these niche creators are redefining what it means to be a storyteller in Nigeria.
Filmmakers like Femi Adebayo have got the historical representation of our stories in a total grip. His stories over the years—Jagun-Jagun and Seven Doors, especially—have been nothing short of mind-blowing explorations of ancient Nigerian histories creatively told and retold.
It is also refreshing to see not just the thriving outburst of compelling YouTube movies (also known as “Nollytube”), led by amazons like Ruth Kadiri and Omoni Oboli, but also movies that are really bold and startling in their thematic explorations. Movies that left my jaws open, like Juliet Ibrahim’s Complicated, which explores bisexual angst, and Sam-Uche Ndudi’s Behind the Mask, a story about the intense seduction between a male, married pastor and his male church member.
I also celebrate All the Colours of the World Are Between Black and White, a 2023 Nigerian same-sex romantic drama film written and directed by Babatunde Apalowo in his directorial debut.
Similarly, the animation sector is gaining momentum. We have creators like Niyi Akinmolayan. Niyi, who infuses Nigerian culture into animated storytelling (Mikolo), has remarked that, “Animation can bridge cultures. It’s a powerful medium for our children and future generations.”
Also, I was wowed when I watched IWÁJÚ, the first “original long-form animated Nigerian series” written by Olufikayo Adeola and Halima Hudson, culled from a story by Olufikayo Adeola, Hamid Ibrahim, and Toluwalakin Olowofoyeku, directed by Olufikayo Adeola, and produced by Walt Disney Animation Studios. Such a stunning performance!
These innovators are not just changing the narrative; they are also crafting a whole new legacy for Nollywood, one that finally celebrates diversity and creativity.
Impact of Big Names: Stars and Influencers
As Nollywood continues to stretch itself, the influence of its A-list stars cannot be overstated. Icons like Genevieve Nnaji, Ramsey Nouah, Funke Akindele, Shaffy Bello, Dakore Egbuson-Akande, Rita Dominic, Kate Henshaw and Richard Mofe-Damijo are not just faces on the screen; they are brand ambassadors, advocates for change, and even philanthropic leaders whose reach extends far beyond the film set. Their roles in promoting Nollywood on the global stage have been instrumental in elevating the industry’s profile.
Akindele is using her cinema triumphs to put Nollywood on a broader section of not just the African map but also the global view. Her most recent movie, Everybody Loves Jenifa, currently grossing over one-point-six billion naira from ticket sales within Nigeria and Ghana, is now being shown in seven continents and over thirty countries in the world, including Italy, Germany, India, the UK and the USA. It is the first Nollywood movie in history that will do crazy numbers outside the country.
In a heartfelt interview, she says quite sublimely, “With fame comes responsibility. I want to use my platform to uplift our stories and inspire the next generation. Nollywood has the power to change perceptions and bring people together.”
Mofe-Damijo adds, “Our impact goes beyond entertainment. We have a duty to advocate for our culture and support those who are coming up behind us.”
Their commitment to nurturing the industry speaks volumes about the collective responsibility that comes with stardom. It is collaborative, reflective of the notion that Nollywood is a shared journey.
Especially now that musicians, social media influencers and comedians like Layi Wasabi, Kamo State, Yinka Ayefele, Cute Abiola, NasBoi, Sydney Talker, Mercy Eke, Veekee James, Enioluwa Adeoluwa and Hilda Baci have now joined both the participatory and the promotional forces to elevate Nollywood productions by showing up for marketing content.
Landmarks in Nollywood: Iconic Locations and Institutions
To understand Nollywood’s heartbeat, one must embark on a journey through its iconic landmarks. The National Theatre in Iganmu, Lagos, stands as a monument to the arts, where countless stories have sprung to life on its stage and screen. Filmhouse Cinemas, a hub for film enthusiasts, buzzes with excitement each time audiences gather to witness the latest Nollywood releases. These locations are not just buildings; they are also cultural sanctuaries that celebrate the artistry and passion of Nigerian filmmakers.
Supporting this thrumming industry are institutions like the Nigerian Film Corporation and Africa Magic, both pivotal in nurturing talent and providing resources over the years. “These organizations are the lifeblood of Nollywood,” says a representative from the Nigerian Film Corporation. “We are committed to nurturing creativity and ensuring that our stories continue to thrive.”
The synergy between these institutions and the filmmakers they support creates a rich watering that sustains Nollywood’s growth and innovation.
Future Prospects: 2025 and Beyond
Nollywood is currently experiencing a new sunrise. A new day brimming with potential and elements that are ready to embrace the future. It is a crossroads of some sort, a pivotal crossroads, where directions can mingle and different routes can still lead to the same destination: impact. Industry experts and stakeholders like Zeb Ejiro envision an atmosphere where Nigerian storytelling reaches new heights, fuelled by bold innovation and strategic partnerships.
In a recent roundtable discussion, film producers and directors shared their insights, illuminating the path ahead. “The world is watching us,” says Kunle Afolayan, the visionary filmmaker. “International co-productions are no longer a dream; they are our reality. We have stories that resonate universally, and it’s time we tell them together.”
The rise of digital distribution platforms has further democratised access to Nollywood content, allowing audiences from diverse backgrounds to connect with Nigerian narratives in unprecedented ways.
“We’re on the brink of a storytelling renaissance,” adds Bolanle Austen-Peters, the marvellous Indigenous filmmaker (Funmilayo Ransome-Kuti). “With immersive storytelling technologies like virtual reality, we can transport audiences into our worlds. The future is not just bright; it’s also quite dazzling.”
We hang onto her words! In fact, their words.
NOTE
Statements shared in this piece were extracted from Funke Akindele’s interviews on red carpets, the clips seen of her addressing the audience in a cinema in Ghana, The Channels Entertainment segment, and at major events like EbonyLife’s ‘Lagos Canvas’ where she was interviewed. Other statements from other personalities were culled from their oldest and most random takes into microphones of film journalists at events like the AMVCA; some others were pulled from their screen conversations about Nollywood and quoted randomly.
