Swimwear fashion has changed drastically over the years. Many trends have come and gone, and we’re left with a new era of exciting designs. Despite the rapid change, bikinis are still a hot market segment of women’s clothing. They can be worn in the summer, on vacation, for indoor activities like pools or saunas, and even year-round in certain climates. More importantly, bikini-attire environments are often where women most want to look their best, so they’re willing to splurge and invest in several bikini designs.
Here are 7 innovative trends in wholesale bikinis that you’ll want to keep in mind for your customers.
- Minimalist Designs
Minimalist bikinis are often in neutral colors (think black, white, brown, cream, and tan), and they often have simple designs with clean lines. This trend in swimwear is a reflection of a broader fashion trend that favors chic and simple looks over busy and fussy attire. It creates a luxurious vibe, regardless of the price of the minimalist wholesale bikinis.
- Crochet Fabric
Crochet is no longer just for coverups; it can be used as a trendy material for bikinis themselves. This is especially popular for boho aesthetic customers. Crochet fabric bikinis have a retro appeal that can look great on the beach or as part of an outfit for a music festival.
- Less is More
One trend that’s been consistent over many years is the continual shrinking of bikini coverage. While some women still prefer a more covered up bikini, tiny bikinis have become increasingly mainstream. Thong bottoms, for example, cause fewer tanlines, and their popularity has begun to spread from their original isolation in pronounced beach cultures to many other parts of the world.
- Ribbing and Smocking Details
Creating advanced swimwear designs has never been easier, thanks to technological advances, and this means flattering details like ribbed fabric and smocking have become more and more popular. Ribbing allows fabric to sit smoothly on the skin without any unwanted puckering or dimpling. Smocking helps create a figure-flattering shape and adds some femininity. Both of these trends will be widespread this year.
- Wild Prints
Patterns and prints are always in, as long as they’re the right ones. This year, wild animal prints will be all the rage. Tiger prints, cow prints, and even the ever classic leopard prints will be seen on wholesale bikinis. These prints have an animalistic and seductive appeal that customers can’t get enough of.
- Embellished Metallic Hardware
One particularly innovative trend in bikinis has been the use of eye-catching metallic hardware. Metal rings, ties, clasps and decorative details give a perfect opportunity to show off elaborate details that almost function as built-in jewelry. These trendy details can give wholesale bikinis a high perceived value from customers.
- Sustainable and Eco-Friendly Materials
Another trend in swimwear that has spilled over from the rest of women’s fashion is a push towards sustainable and eco-friendly materials. In swimwear, this often looks like using regenerated nylon material, which is highly functional for swimwear and helps clean up the planet.
With these 7 innovative trends for wholesale bikinis in mind, your store will be ahead of the fashion curve and on track for a profitable summer season.
