In a country like Nigeria, paths like product photography aren’t discussed much compared to their counterparts. This makes it a less-known and less-explored photography career. However, the good news is that as long as you’re interested in this form of photography, you can find creative ways to pursue this unconventional art form.
Let’s review tips from professional product photographers that’ll help you kickstart your career in this line. Do well to take these pieces of advice into account if you choose to explore this unconventional and unique type of photography:
- Hone your creative eye
Having a “creative eye” as a product photographer means being creative and visionary. You don’t need the latest or most expensive camera for this. It’s about setting the scene to bring out the best in any product you shoot.
“Let your creative eye stand out from others,” Aisha Ife highlights. “And that’s something that comes with feeding your mind with the types of works you’d like to create. Look beyond what’s obtainable in Nigeria and keep feeding your eye. Having your own style is very important.”
Being able to pay attention to details, even the littlest of them, will really set you apart from others as a product photographer.”
Aisha Ife
- Learn more about your camera
Learn how to use your camera before you start taking product photos. Learn the fundamentals of settings, including focus, exposure, and white balance, on smartphones and DSLRs. Fret not, even a smartphone may yield amazing results, so you don’t need the most expensive equipment to get started.
- Create a dedicated workspace
It’s important to set up a specific area for your product photography. Having a set location, whether a table, a shooting space, or a straightforward backdrop, aids in maintaining consistency in your images. A neat, clutter-free area guarantees that the product you’re shooting will always be the main attraction.
- Know the science of backgrounds
Make thoughtful background selections to enhance the way your products are presented. Although white backdrops are popular and adaptable for e-commerce, you can infuse personality by experimenting with different colours and textures. For your background, use everyday objects like textiles, poster boards, or even a clean bedsheet.
- Learn about composition
Composition is the next step in studying product photography. The secret to taking aesthetically pleasing product shots is knowing the composition. Examine strategies like symmetry, framing, and the rule of thirds. Experiment with several viewpoints to determine which one best suits your items.
“Being able to curate and style is important for a successful product photography shoot,” Fuad Osayemi says. “When you have a decent amount of knowledge on this, you can learn other skills on the job.”
- Get acquainted with editing
Minor edits like changing the contrast and brightness can make your images better. Try with free programs like GIMP or easy-to-use apps like Snapseed. As you grow, you can experiment with more sophisticated programs like Adobe Photoshop or Lightroom.
- Stay consistent
In product photography, consistency is essential, particularly if you want to appear professional. Ensure all your product photos have the same backgrounds, lighting, and style. This results in a collection that is both aesthetically pleasing and harmonious.
- Empower yourself with knowledge
One of the best ways to do this is by networking with other photographers who share your passion. Participate in social media groups, join online forums, and attend local gatherings. Gaining knowledge from others’ experiences, exchanging advice, and getting helpful criticism can accelerate your development as a product photographer.
- Keep practicing
The power of practice can be underestimated. Practical experience is incomparable. You get more confidence the more you practice. Try a variety of items, lighting configurations, and compositions. You will learn important lessons on your path to mastery, so don’t be scared to make mistakes.
Play around a lot with your styling and lighting till you bring what’s in your to life. I don’t believe there’s a set rulebook when it comes to this style of photography. Just learn the fundamentals and be original with everything else you practice.”
Fuad Osayemi
- Keep finding new sources of inspiration
Remaining interested is the final step in learning product photography. Always go to expert product photographers for ideas. Examine their work, comprehend their methods, and modify them to fit your aesthetic. Continue to be inquisitive, investigate novel trends, and be willing to develop your abilities.
