Over the last few months, fashion brands such as Studio Imo have had to recalibrate what it means to create clothing for an audience. They have had to re-examine who this audience is and how the needs of this audience have evolved in the light of recent world events.
For Studio Imo, an artisanal knitwear brand, the events of the past months the Covid-19 lockdown – were a relief, a chance to create outside of the punishing fashion cycle, but with a singular goal of creating clothes that flatter a woman’s body and delights her sensibilities. The brand shares it’s newest collection, created in quarantine, with MC! Magazine.
The clothes that have come from this unexpected but cherished window of creative freedom is Studio Imo’s “In Quarantine” collection,
fashioned in our signature iridescent yarn, and sculpted to flatter several body types. We experimented with unconventional colour blocking and non-traditional ombre silhouettes, rejecting the monochromatic, casual wardrobes that define extended periods of isolation.
Our quarantine is colourful, our corridors our runway, our clothes this season, a portent of a colourful future that awaits at the end of this spell of waiting,
Studio Imo’s Creative Director, Edwin Okolo writes in his statement.
