To kick off the Lagos Fashion Week which is themed Future of Fashion, the fashion show’s organizers engaged some designers Cynthia Abila, Pepperow, Studio IMO, Elfreda, Maliko, TJ Who, Babayo, GETO, and Vicnate, alongside their muses Angel Obasi, Saleema, Deola Adebiyi, Wole Babalola, and Abiola Sonaike.
They spoke on their imaginings on the Future of Fashion in Africa.
The Future of Fashion to me means smart production/consumption, sustainability, innovation and technology.
– Omafume Niemogha
The Future of Fashion to me is inclusivity; Everyone gets a seat at the table.
– Samatha Adebayo
The Future of Fashion is in the metaverse for me, a confluence of physical and virtual fashion.
Edwin Okolo
The Future of Fashion is wearable technology: Smart and intelligent textiles/footwear and garments are fast becoming the new innovation.
– Cynthia Abila
#TheFutureStartsNow is the defining theme for this year’s edition which speaks to the need for a global fashion industry that preserves and conserves the environment and values people over profit.
According to Lagos Fashion Week, organized by Style House Files, the future of fashion across the next decade and for many more to come starts now. It begins with a community of rising talents springing up across the continent, and with a commitment from our ecosystem to adopt a functional fashion system that delivers environmental, societal and economic solutions that are beneficial for all.
While Lagos Fashion Week returns to the physical tents at Federal Palace, this year’s edition will embrace a hybrid model with digital shows highlighting rising talents from across Africa as well as featuring a distinct exhibition of the selected designers’ collections.
LFW2021 Line-Up
● Fashion Business Series: 27th October 2021
● Digital & Offsite Shows: 28th October 2021
● Physical Runway Shows: 29th-30th October 2021
Shoot Credits:
Photography: Demola Mako
Creative direction: Chuchu Ojekwe
Produced by: Style House Files
Makeup: Wura Salvador
Hair: Lush Hair Nigeria
Muses: Angel Obasi, Deola Adebiyi, Saleema, Wole Babalola, Abiola Sonaike
Shoes: Shekudo, Maliko Studios
Jewelry: Milola Jewels
Models: Beth Modelling Agency (Natse Jeide, Chioma Tagbo )